Branding
PPL & ECL Marketing Deck
The PPL & ECL Marketing Deck is more than a collection of slides — it’s a strategic communication platform. It bridges the gap between tradition and modern sport branding, positioning both leagues for long-term visibility and commercial opportunity.
Year :
2025
Industry :
Equine
Client :
Equine Sports India
Project Duration :
3 weeks
Problem :
India’s equestrian scene lacked a unified narrative and brand identity that could elevate two major sport properties — Polo Premier League (PPL) and Equestrian Champions League (ECL) — to mainstream visibility.
Develop a strategic marketing deck that clearly articulates value, brand personality, and competitive positioning — enabling adoption by commercial partners and media channels.
Solution :
As the lead designer for this flagship visual communication asset, I delivered a comprehensive branding and marketing deck that synthesized strategy and artistry.
Key contributions included:
Narrative framework aligning PPL and ECL with aspirational sport culture and audience growth goals.
A brand voice and visual identity system that communicates heritage, athleticism, and modern luxury.
Marketing collaterals and templates designed for pitch decks, sponsorship proposals, and social amplification.
Strategic structuring that balances stakeholder needs — from sport enthusiasts to commercial brands.
Challenge :
While architecting the deck, I navigated a set of real-world design and strategic constraints:
1. Balancing Dual Identities
PPL and ECL cater to overlapping yet distinct communities. Translating both into a single marketing narrative demanded thoughtful brand layering without visual conflict.
2. Limited Precedents
India lacked established design benchmarks for these leagues. I had to innovate positioning and visual grammar from first principles, grounded in sport psychology and cultural resonance.
3. Stakeholder Alignment
Multiple stakeholders (organizers, sponsors, athletes, fans) had divergent expectations. Iterative co-creation workshops were essential to converge around a shared brand strategy.
Summary :
The PPL & ECL Marketing Deck is more than a collection of slides — it’s a strategic communication platform. It bridges the gap between tradition and modern sport branding, positioning both leagues for long-term visibility and commercial opportunity.
With a clear narrative, adaptable visual language, and a story that resonates across audiences, this work demonstrates my capability to elevate complex sport brands into compelling, investment-ready identities.
More Projects
Branding
PPL & ECL Marketing Deck
The PPL & ECL Marketing Deck is more than a collection of slides — it’s a strategic communication platform. It bridges the gap between tradition and modern sport branding, positioning both leagues for long-term visibility and commercial opportunity.
Year :
2025
Industry :
Equine
Client :
Equine Sports India
Project Duration :
3 weeks
Problem :
India’s equestrian scene lacked a unified narrative and brand identity that could elevate two major sport properties — Polo Premier League (PPL) and Equestrian Champions League (ECL) — to mainstream visibility.
Develop a strategic marketing deck that clearly articulates value, brand personality, and competitive positioning — enabling adoption by commercial partners and media channels.
Solution :
As the lead designer for this flagship visual communication asset, I delivered a comprehensive branding and marketing deck that synthesized strategy and artistry.
Key contributions included:
Narrative framework aligning PPL and ECL with aspirational sport culture and audience growth goals.
A brand voice and visual identity system that communicates heritage, athleticism, and modern luxury.
Marketing collaterals and templates designed for pitch decks, sponsorship proposals, and social amplification.
Strategic structuring that balances stakeholder needs — from sport enthusiasts to commercial brands.
Challenge :
While architecting the deck, I navigated a set of real-world design and strategic constraints:
1. Balancing Dual Identities
PPL and ECL cater to overlapping yet distinct communities. Translating both into a single marketing narrative demanded thoughtful brand layering without visual conflict.
2. Limited Precedents
India lacked established design benchmarks for these leagues. I had to innovate positioning and visual grammar from first principles, grounded in sport psychology and cultural resonance.
3. Stakeholder Alignment
Multiple stakeholders (organizers, sponsors, athletes, fans) had divergent expectations. Iterative co-creation workshops were essential to converge around a shared brand strategy.
Summary :
The PPL & ECL Marketing Deck is more than a collection of slides — it’s a strategic communication platform. It bridges the gap between tradition and modern sport branding, positioning both leagues for long-term visibility and commercial opportunity.
With a clear narrative, adaptable visual language, and a story that resonates across audiences, this work demonstrates my capability to elevate complex sport brands into compelling, investment-ready identities.
More Projects
Branding
PPL & ECL Marketing Deck
The PPL & ECL Marketing Deck is more than a collection of slides — it’s a strategic communication platform. It bridges the gap between tradition and modern sport branding, positioning both leagues for long-term visibility and commercial opportunity.
Year :
2025
Industry :
Equine
Client :
Equine Sports India
Project Duration :
3 weeks
Problem :
India’s equestrian scene lacked a unified narrative and brand identity that could elevate two major sport properties — Polo Premier League (PPL) and Equestrian Champions League (ECL) — to mainstream visibility.
Develop a strategic marketing deck that clearly articulates value, brand personality, and competitive positioning — enabling adoption by commercial partners and media channels.
Solution :
As the lead designer for this flagship visual communication asset, I delivered a comprehensive branding and marketing deck that synthesized strategy and artistry.
Key contributions included:
Narrative framework aligning PPL and ECL with aspirational sport culture and audience growth goals.
A brand voice and visual identity system that communicates heritage, athleticism, and modern luxury.
Marketing collaterals and templates designed for pitch decks, sponsorship proposals, and social amplification.
Strategic structuring that balances stakeholder needs — from sport enthusiasts to commercial brands.
Challenge :
While architecting the deck, I navigated a set of real-world design and strategic constraints:
1. Balancing Dual Identities
PPL and ECL cater to overlapping yet distinct communities. Translating both into a single marketing narrative demanded thoughtful brand layering without visual conflict.
2. Limited Precedents
India lacked established design benchmarks for these leagues. I had to innovate positioning and visual grammar from first principles, grounded in sport psychology and cultural resonance.
3. Stakeholder Alignment
Multiple stakeholders (organizers, sponsors, athletes, fans) had divergent expectations. Iterative co-creation workshops were essential to converge around a shared brand strategy.
Summary :
The PPL & ECL Marketing Deck is more than a collection of slides — it’s a strategic communication platform. It bridges the gap between tradition and modern sport branding, positioning both leagues for long-term visibility and commercial opportunity.
With a clear narrative, adaptable visual language, and a story that resonates across audiences, this work demonstrates my capability to elevate complex sport brands into compelling, investment-ready identities.